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Experience
NU SKIN ENTERPRISES—CREATIVE MANAGER 10/05 TO PRESENT Direct the efforts of a team of writers and designers in order to achieve clients marketing needs. The roles required to complete these projects include: Creative Director Direct a staff of writers and designers in order to achieve clients marketing needs. Strategic Planner Work with clients to plan strategic initiatives and achieve specific corporate goals. Market Researcher Study market trends in order to better communicate with target audiences and maintain competitive parity. Producer Coordinate with in-house and out-of-house vendors to successfully complete photo shoots and other creative projects. Account Manager Create and maintain strong client relationships. NU SKIN ENTERPRISES—ACCOUNT MANAGER 3/05 TO PRESENT Maintain a partnership with creative and initiating personnel in order to create compelling marketing communications. The roles required to complete these projects include: Strategic Planner Plan strategic initiatives to achieve specific corporate goals. Market Researcher Study market trends in order to better communicate with target audiences. Producer Coordinate with in-house and out-of house vendors to successfully complete photo shoots and other creative projects. Account Manager Create and maintain strong client relationships. DATAMARK INC.—INTERACTIVE COPYWRITER 4/04 TO 3/05 Write, edit, and direct marketing communications for an interactive platform. Create action generating direct-response marketing. Finished pieces include: print, online static, online interactive, rich media email advertisements, html email, text email, audio, and video. Contributed to 168% growth in department billings this year. The roles required to complete these projects include: Team Lead Direct team in order to create marketing communications for clients. Business Developer Work with team to develop new channels and business model to deliver marketing. Strategic Planner Plan strategic initiatives to achieve specific corporate goals. Market Researcher Study market trends in order to better communicate with target audiences. Project Manager Coordinate the efforts of both large and small teams to complete multiple projects to meet deadlines. Art Director Direct the visual appearance of specifically, rich media advertisements. Copywriter Create compelling copy for print, online static, online interactive, rich media email advertisements, html email, text email, audio, video, and environmental communications. Casting Director Choose talent for print, audio, video, and rich media advertisements. NU SKIN ENTERPRISES—SENIOR EDITOR/WRITER 11/99 TO 4/04 Write and edit a wide range of marketing communications for three internal clients: Nu Skin, personal care products; Pharmanex, nutritional supplements; and a primary focus on Big Planet, technology products and in-house public relations. Finished pieces include: print, packaging, online static, online interactive, rich media email advertisements, html email, text email, audio, video, and environmental. The roles required to complete these projects include: Strategic Planner Plan strategic initiatives to achieve specific corporate goals. Market Researcher Study market trends in order to better communicate with target audiences. Project Manager Coordinate the efforts of both large and small teams to complete multiple projects to meet deadlines. Art Director Direct the visual appearance of specifically, rich media advertisements. Copywriter Create compelling copy for print, online static, online interactive, rich media email advertisements, html email, text email, audio, video, and environmental communications. Casting Director Choose talent for print, audio, video, and rich media advertisements. HERRIDGE & ASSOCIATES—WRITER 6/98 TO 8/99 Write and edit a wide range of marketing communications for external clients. Finished pieces include: print, packaging, audio, video, and environmental. The roles required to complete these projects and finished pieces include: Creative Director, Salt Lake Acting Company/Bruce Bell Associates Set visual marketing direction for 1999-2000 Season. Graphic Design, American Heart Association Designed program for annual gala ball. Packaging Design, Bear Creek Country Kitchen Developed packaging for consumer soup line. Business Development, Broxson Bridal Connection/ Kmart Developed business and marketing plans for Kmart private label. Broadcast Production, Evolution Ski USA Produced television and radio advertisements. Casting, SuperMall of the Great Northwest Cast broadcast talent for television and radio. Selected director and production house. Strategic Planning, Bear Creek Country Kitchen Consulted client on marketing strategy for consumer campaign. Writer, Century Theaters/Park Lane Mall/Macerich Properties Created grand opening ad campaign for theater and property management. |
